Designing Dream Machines

this video highlighted the challenges faced by designers during the design process, and the range of different techniques and approaches that can be employed.

for example, drawing by hand, although quite a primitive technique when compared to the technologies of the modern world, is still quite an invaluable design tool and the most efficient way to record thoughts and ideas in the early stages of the design process.

this video also reinforced the importance of, as a designer, the innate need to constantly refer back to the client and design FOR the target market, rather than simply indulging your own tastes.

even though this is one of the older videos we've watched this semester, it was definitely one of the more interesting ones, and well worth viewing.