This talk given by David Kelley detailed the shift from a focus predominantly on 3D forms and prototypes, to one on human centredness, imparting behaviours and personality into product design. With the main objective now to convey the range of human emotion, promote empathy and communicate exactly HOW the design should be used, internal video production groups formed to create experience prototypes to assist in the design process.
A range of rather interesting ideas were explored, from a customised shopping experience at Prada to an intelligent work cubicle and the Spyfish, a device that allows you to virtually scuba dive without needing to get your toes wet.
However, the designs that really piqued my interest were those that conveyed how beauty, human interaction and functionality can co exist and complement each other, in particular
the Greenwich Watercycle Pavillion in London, which filters run off through a series of fountains and waterfalls that promote a sense of peacefulness, the glass panels with frosted text rotating so passers by can glimpse the recycling plant concealed behind. This design is not only physically beautiful, which provokes a psychological, emotional response, but also instils a sense of wellbeing, and of having done something good for the community - by reusing and recycling run off that would otherwise go to waste and wind up in the streets, this design promotes ecological sustainability, a hot topic globally, in the loveliest of ways.
As an industrial designer, I could not wish for more - to create something beautiful, functional, sustainable and ultimately of great benefit for a number of reasons.
I was also quite enamoured with the vine like system of virtual emotion running like a tube network up the walls of a London museum, a literal train of thought. this design is really the epitome of human centredness, intelligent and customised to reflect exactly the moods and mindsets of those using the facility at the given time. it was also an object of great beauty, the slithering rays of light, the sparks and ideas, juxtaposed against the dreamlike quality of the rich dark blue backdrop. i could while away many hours in such an aesthetically pleasing, thought provoking space. Customised technology that promotes interaction, drawing in the user, can only possibly be a good thing for the design world.
Listening to david kelleys thoughts on designing for behaviours and personality was thoroughly enjoyable, and for me reinforced the idea that design is not limited to conventional objects, that it can both stir and convey a range of emotion, that successful design promotes a dialogue between itself and the user.