Pharmadesign Inc for Ortho-McNeil Jannsen Pharmaceutical Services
Bronze Medal, IDEA Design Awards 2008
The 4 in 1 pharmacy tool is a versatile implement to assist in the performance of the monotonous, mundane, and necessary tasks pharmacists are required to complete on a daily basis. The tool streamlines the process of filling and refilling patient prescriptions; it features tweezers and a spatula for the hygenic handling and removal of pills, and allows for the safe breaking of seals and the removal of cotton wool from bottles, thus speeding up the counting and distribution process.
The ergonomic design fits comfortably into the hand, allowing for ease of use, while the plastic material used provides flexibility (allowing the implement to withstand the knocks that are the natural result of frequent usage), and economic viability, making a suitable tool for use on an everyday basis. The use of a purple/violet hue is appropriate given the colours psychological connotations of calm, good judgement and ritual, elements required in the task at hand.
VISUAL DESIGN ANALYSIS:
BALANCE: symmetrical, lending a sense of proportionality and balance
FORM: ergonomic - rounded, oblong section provides a comfortable grip when the spatula is in use, and also wen the tweezers at the opposite end are in use
FORM: versatility - the pointed tip of the spatula allows for precision in a variety of areas - the handling of pills, the piercing of seals, and the hook function in the retrieval of cotton wool from bottles
FORM: flat edged tweezers allow for controlled manipulation of a variety of pill shapes and sizes
COLOUR: violet, which imparts calm in a potentially frustrating, monotonous situation
TEXTURE: smooth, clinical plastic, appropriate for a pharmaceutical implement
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