4 PLEASURES ANALYSIS (not visible on poster):

PHYSICAL - ergonomic handle for parent - ergonomic wing handles for baby - rounded, friendly shape

SOCIAL - educational tool, increased interraction at meal times between parent and baby while at the same time encouraging learning and independence

IDEOLOGICAL - safe for children, communicated through the large, fun, friendly shape - no choking hazard - bright colours child friendly

PSYCHOLOGICAL - turns dinner into a game, rather than a chore - fun, bright, happy, baby more willing to cooperate because its an extended playtime with a toy easy and comfortable for them to use

RATIONALE

in designing for young families, i wanted a product that enriched the experience of both parent and baby, and i believe this tool does exactly that. to the child, the brightly coloured spoon is simply a toy aeroplane - but to the parent, it represents a means of actively fostering independence and teaching children to not only feed themselves, but to also enjoy mealtimes and encourage healthy eating habits. the ergonomic form is designed to meet the needs of both parent and baby. the tail of the plane is fashioned into a handle that fits comfortably even in larger hands. the wings are a form similar to the handle of a rattle, and provide a comfortable grip for the child. these elements allow the child to hold the spoon while the parent is still ableto gently steer with the rear handle. also, the fact that there are two handholds positioned like handlebars for the child makes it far easier for them to manipulate and manage the tool on their own when they are able, as opposed to an ordinary spoon.